Cookie policy
This page lists every cookie and storage item that delli.ai and delli.ai/growth use. Essential ones are always on. Analytics and marketing ones only start after you accept them, and you can change your mind at any time.
Change cookie settingsEssential
Needed for the site to work. They don't track you and are never shared.
| Name | Set by | Purpose | Duration | Type |
|---|---|---|---|---|
delli_consent | DELLI (delli.ai) | Remembers your cookie choice so we don't ask on every page. | 6 months | First-party cookie |
Analytics
Google Analytics, loaded through Google Tag Manager. These count visits and show which pages get used, so we can improve the site. They're never used for ads, and none are set unless you choose Accept all or switch Analytics on under Customise.
| Name | Set by | Purpose | Duration | Type |
|---|---|---|---|---|
_ga | Google Analytics, on delli.ai | Tells visits apart with a random ID, so we can count visitors without knowing who you are. | 2 years | First-party cookie |
_ga_519X6FJTFY | Google Analytics, on delli.ai | Keeps track of the current visit, such as how many pages you've viewed. | 2 years | First-party cookie |
Marketing
Google Ads. These tell us which of our ads led to a visit, a demo booking or a free-trial sign-up. None of them are set unless you choose Accept all, or switch Marketing on under Customise.
| Name | Set by | Purpose | Duration | Type |
|---|---|---|---|---|
_gcl_au | Google Ads, on delli.ai | Links your visit and any demo booking or trial sign-up back to the ad that brought you. | 90 days | First-party cookie |
_gcl_aw | Google Ads, on delli.ai | Stores the ad click ID when you arrive from a Google ad. | 90 days | First-party cookie |
_gcl_ls | Google Ads, on delli.ai | A copy of the same ad-click data kept in your browser's local storage. | Until you clear it or withdraw consent | Local storage |
IDE | Google (doubleclick.net) | Measures ad performance and lets Google show our ads to people who have visited. | 13 months | Third-party cookie |
test_cookie | Google (doubleclick.net) | Checks whether your browser accepts cookies. | 15 minutes | Third-party cookie |
Google may also read cookies it has already set on google.com, for example if you're signed in to a Google account. Google's cookie policy explains those.
What we don't use
No chat widgets and no social media pixels. Google Tag Manager, which loads Google Analytics, sets no cookies of its own. Our hosting (Vercel) sets none either. Demo booking links open Calendly on its own site, where Calendly's cookie notice applies. Signing in or starting a trial takes you to our apps (makers.delli.market, growth.delli.com), which have their own policies.
Withdrawing consent
Use Cookie settings here or in the footer of any page and switch Analytics or Marketing off. We delete those cookies and local storage on delli.ai straight away. Google's own cookies on doubleclick.net can only be cleared in your browser settings. Questions go to data@delli.com.