The teammate who runs your wholesale.

Orders processed, stockists watched, invoices chased, answers whenever you ask. You keep building the brand.

A maker packing orders in their kitchen
Independent food and drink on a table
Email
You have 5 new orders in your mailbox.
All look good and ready to go
Accept
Stockists
19 customers overdue
£63k in potential sales
Send reminder
FAIRE
xero
Trusted by UK independents
Fatso TeaJoy Thomson & Scott Noughty Butter Bike INDI Supplements Samosa Wallah Chimac Grette

Hours back. Revenue up.

Orders
90%
less order admin

Email, Faire, WhatsApp, EDI. DELLI AI reads orders, checks price, sends on.

Stockists
15%
more revenue

Quiet accounts flagged, the nudge drafted for you.

Reporting
24/7
on your numbers

Ask in plain English, or have it land on schedule.

PaymentsSoon
7×
faster to paid

Invoices raised, matched and chased in your name.

Text DELLI like you'd text your team.

DELLI AI also lives in WhatsApp. Get notified for what matters, ask questions, and approve orders. No new app to learn. Whenever you might need it.

Order created
Invoice raised
Warehouse notified
21:06
80
8
D
DELLI
Today
•
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typing…

Makers on DELLI AI.

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Live in a day. Nothing to migrate.

01
Plugs into what you already run

Xero, Shopify, Faire, Mintsoft, Gmail. OAuth or secure API — nothing ripped out.

02
Learns how you run things

Your terms, your tone, your customers, with twenty years of food and drink behind it.

03
You approve

Nothing sends without your yes. You give it more rope as it earns it.

{{ i.name }}
and every other tool you already run
01 · Orders

You just say yes.

Purchase orders from email, Faire, WhatsApp or EDI — read, priced to each customer's terms and sent on.

02 · Stockists

DELLI AI spots the quiet ones first.

Every account watched. When one goes quiet, the nudge is drafted before you'd have noticed.

03 · Reporting

Ask a question. Or have it land on schedule.

Straight from your live data, in seconds, with what DELLI AI would do next.

04 · Payments Coming soon

Get paid without the chasing.

Invoices raised, matched and chased in your name. Your customers never see DELLI AI.

Order Hub
Needs Reply (153)
Paste Order Delete Export
CustomerTagsDelivery DateAmountFulfilmentInvoice
YardgateRetail15/09/2026£201.04Back OrderSent
Exchange Roasters CoRetail14/09/2026£522.48Back OrderOverdue
Guzzly Drinks CoRetail15/09/2026£304.22{{ ghFul }}{{ ghInv }}
Greenhill WholefoodsWholesale17/09/2026£675.84——
Dyland KitchenFAIRE15/09/2026£624.96Back OrderSent
WestroseGrocery10/09/2026£8537.76——
Re: order for GuzzlyThread (7)
Andrew Murray-Wallace andrew@guzzly.co 12:04
Can I order the usual?
DELLI AI Analysis
Guzzly Drinks Co is ordering their usual — based on their order from the 4th that's 1× Mornin' Glory Oat and 2× Home Run Cacao. Pricing checked. All looks good ✅
Order items £
ProductPriceQtyTotal
Mornin' Glory Oat 150g Stock 20 £42.35 1 £42.35
Home Run Cacao 150g Stock 70 £42.35 2 £84.70
Accept & invoice
✅ Create draft invoice
✅ Push order to warehouse
✅ Send reply
Accept & invoice
Customers
DeleteReassign BandRecompute churnCustomer ProductsAdd
NameOrdering statusSales (6 mo)Last orderLast contact
Albert's DeliNew£210.0052 days—
Always Hungry Grocery & GoodsActive£0.00113 days—
Amanda Hanley by Design LtdOverdue£0.00224 days—
AmelieActive£232.0921 days16 days
Archer & VineNew£232.0921 days16 days
Where The Pancakes AreSeverely overdue£1,958.2936 days—
Assistant
86 customers need attention — £18.9k of lifetime GMV sitting quiet.
Longest quiet: Where The Pancakes Are, 36 days
Draft a follow-up for Where The Pancakes Are with their old order
Assistant
Subject: Missing your regular order?
Hi — shall I put together the same as 23 Jul? (5 cases, £252.63)
15 customers reminded
Routines
Schedule a routine
Your routines 3 active · 3 total
✨ Abby & Wells standing order Every Friday · Chat Run now
💤 Customers needing attention Every Thursday at 9am · Email Run now
🔔 New order ping on WhatsApp When an order arrives · WhatsApp Run now
Suggested for you
🌤 Weekly sales report Every Monday · Chat
📊 Monthly business analysis Every month · Email
Set up a routine called “Weekly sales report”. Run it every Monday and leave the result in this chat.
Assistant
Trial run — week of 1 Sep:
• 54 orders, £9,240.20 — down 10% on the week before
• Explained by one customer not ordering: Arch Deli (£1,020)
Sales by channel
Direct£4,120
Faire£2,880
Shopify£1,540
WhatsApp£700
Shall we chase them?
Report saved Every Monday at 9am you’ll get last week’s sales in chat and in your mailbox.
Payments
RemindExport CSVNew invoice
Invoice Amount Status Payment
Rose Trading £5,935.68 Invoice sent Get paid now
Market Ivy Goods £1,294.56 Paid 24/09/2026
Willow & Holly Kitchen £5,961.31 Invoice sent Get paid now
Clover Pantry £970.92 Paid 24/09/2026
Harbour Green Deli £2,214.40 Invoice sent Get paid now
Rowan Bramble Kitchen £1,483.92 Paid 23/09/2026
Request instant payment
Rose TradingROSE-20260911
Invoice sent · due on 30-day terms
Get paid today instead of waiting 30 days. A flat 4.5% fee applies.
Invoice amount£5,935.68
Financing fee (4.5%)− £267.11
Paid to you now£5,668.57
Cancel Submit request
Instant payment requested £5,668.57 on its way to your account.
A maker holding their jars
A DELLI maker at work
A maker packing orders in their kitchen
A table of independent food
A maker in their kitchen

The community is the story.

From marketplace to operating system.

DELLI started as the marketplace where the UK's most exciting small-batch makers sell: hot sauce from railway arches, chocolate from home kitchens. Working that closely with hundreds of makers, we kept watching the same thing — brilliant people losing their evenings to admin. So we built the teammate we wished every maker had. Same DELLI, now running the boring stuff too.

One DELLI. Three ways in.

Retailers source makers on delli.market.

Get discovered, and your storefront stays yours.

The boring bits are covered — with or without the marketplace.

As seen in

Questions, answered.

Does it work with orders from anywhere?+

Yes. WhatsApp, Gmail, Outlook, Faire, Ankorstore, web portals, phone. Every channel lands in one place, with or without the marketplace.

Will it fit the tools I already use?+

That's the point. Xero, QuickBooks, Sage, Mintsoft, Unleashed, Shopify and more, over OAuth or secure API. Nothing to migrate, nothing ripped out.

Will my customers know I'm using DELLI AI?+

No. Every email, invoice and chaser goes out in your name and your tone. They just notice you got more organised.

How is my data handled?+

Encrypted in transit and at rest, never sold, never used to train shared models. Your data stays yours.

Get back to building your brand.

Get 14 days free 15 minutes on your setup. No slides, no waffle.
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